It can be a reflection of an occasion of euphoria to describe something as "the best ever". It could be the statement of a serial sycophant, as with the late JA Samaranch, to describe each Olympics as "the best ever". I'm not in a position to say whether the 2012 London Olympic Games - held in their tightly-controlled environment of both the strictest physical and commercial security - are the best ever. But watching from my armchair, my couch, my computer desk, more often from my bed at 5 or 6 am, I'm willing to call the athletics competition at the 2012 Olympic Stadium as the most enthralling I've seen. Even in those events where the favourite(s) were so obvious.
It seems that use of the phrase "Welcome cricket 2007" in public is a breach of the ICC's copyright. Well might you say, Whaaa?
Wednesday's Jamaica Gleaner reports that the local organising committee (or LOC to use its official acronym) for the ICC Cricket World Cup 2007 has instructed its lawyers to serve notice on the owners of a downtown Kingston property which has the words "Welcome cricket 2007" painted across the front.
The Gleaner quotes Robert Bryan, executive director of the Jamaican LOC as saying "the words Cricket World Cup 2007 used in tandem with World Cup, indicate an association with Cricket World Cup 2007."
The report does not say if Bryan was asked about the legal position when the words "World" and "Cup" are not actually used.
One has to wonder whose market was being ambushed in this case. Or is it now going to be impossible for anyone living in a World Cup host locality to display their excitement about the coming event without being sent a bill for the privilege?
The solution, of course, is to change the wording of the sign to: "Piss off cricket, welcome basketball 2007."